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The Eastman Kodak Company, founded by George Eastman in Rochester, New York, revolutionized photography by making cameras accessible to everyday consumers. This timeline traces Kodak's rise as a photographic giant through innovations like the Brownie camera and Kodachrome film, its dominance of the film industry for over a century, and its eventual decline as it struggled to adapt to digital photography, culminating in its 2012 bankruptcy and transformation into a smaller commercial imaging company. More Less
Jul 12, 1854
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George Eastman, the future founder of the Eastman Kodak Company, was born in Waterville, New York. After his father's death, Eastman left school at 14 to support his family, working as an office boy and later a bank clerk before developing an interest in photography.
Image source: George Eastman
1878
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While planning a vacation to Santo Domingo, George Eastman purchased photographic equipment and became fascinated with photography. He began experimenting in his mother's kitchen to simplify the cumbersome wet plate process, eventually developing a dry plate formula and a machine for coating plates.
Jan 1, 1881
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George Eastman partnered with businessman Henry A. Strong to form the Eastman Dry Plate Company in Rochester, New York. The company manufactured dry photographic plates, which were more convenient than wet plates and laid the commercial foundation for what would become Kodak.
Image source: Kodak
1889
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The business was reorganized and renamed the Eastman Company, reflecting its expansion beyond dry plates into cameras and film. This reorganization set the stage for further corporate growth and product diversification.
1901
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The company was formally incorporated in New Jersey as the Eastman Kodak Company, consolidating Eastman's various enterprises under one name. 'Kodak' was a name Eastman invented himself, chosen because it was short, distinctive, and pronounceable everywhere.
Mar 14, 1932
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Suffering from a degenerative spinal condition that left him in increasing pain, George Eastman took his own life at his Rochester home, leaving a note that read 'To my friends, my work is done.' He had given away much of his fortune to universities and institutions, including MIT and the University of Rochester.
1885
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The Eastman company introduced rolled paper film, followed by improvements leading to transparent roll film on a nitrocellulose base. This innovation made photography far more portable and practical, and it would later become essential to motion picture film production.
Image source: Photographic film
1888
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Eastman introduced the first Kodak camera, a simple box camera pre-loaded with enough film for 100 exposures. Owners sent the entire camera back to Rochester, where the film was developed and prints made. The famous slogan 'You press the button, we do the rest' popularized snapshot photography for ordinary people.
Image source: Kodak
Feb 1900
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The Kodak Brownie, priced at just one dollar, brought photography to the masses, including children. Simple, affordable, and durable, it sold hundreds of thousands of units and cemented Kodak's strategy of making money on film sales rather than cameras.
Image source: Kodak Brownie
1923
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Kodak introduced 16mm reversal film and the Cine-Kodak movie camera, opening home moviemaking to amateurs. The company also introduced Kodascope projectors, creating an entirely new consumer market and extending Kodak's dominance into motion pictures.
Image source: 16 mm film
1935
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Kodachrome, developed by Leopold Mannes and Leopold Godowsky, was the first commercially successful color film using a subtractive method. Renowned for its rich colors and archival durability, it became beloved by professionals and amateurs alike and remained in production until 2010.
Image source: Kodachrome
1946
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Ektachrome offered photographers a color transparency film that could be processed by the user or local labs, unlike Kodachrome which required proprietary processing. It became a mainstay of professional and amateur color photography for decades.
Image source: Ektachrome
Dec 1975
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Engineer Steven Sasson built the first self-contained digital camera at Kodak's Rochester labs, using a CCD sensor and recording images to a cassette tape. Management famously showed little interest, worried digital imaging would cannibalize film sales—a decision that would haunt the company decades later.
Image source: Steven Sasson
1941 - 1945
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During World War II, Kodak contributed significantly to the war effort, producing aerial reconnaissance film, gun cameras, and other optical equipment. Its film technology proved vital to Allied intelligence gathering and military operations.
1963
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The Instamatic series used easy-load 126 film cartridges and became enormously popular, selling tens of millions of units. It reinforced Kodak's dominance of the mass-market snapshot photography business through the 1960s and 1970s.
Image source: Instamatic
1969
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Kodak developed special thin-base Ektachrome film used by NASA during the Apollo missions, including cameras carried to the lunar surface. Images captured on Kodak film provided some of the most iconic photographs of the space age.
Image source: Apollo program
1972
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Building on the Instamatic success, Kodak introduced the smaller Pocket Instamatic using new 110 cartridge film. The format sold millions of cameras and kept Kodak firmly in control of the consumer photography market.
Image source: 110 film
1982
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At its height, Kodak employed over 145,000 people worldwide and commanded roughly 90% of the US film market. Rochester, New York thrived as a company town, and Kodak was one of America's most admired and profitable corporations.
1982
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The Kodak Disc camera used a novel rotating disc film format but suffered from poor image quality due to small negatives. Despite heavy marketing, it flopped commercially and is often cited as a strategic misstep for the company.
Image source: Disc film
1980 - 1999
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Japanese rival Fujifilm aggressively undercut Kodak's prices and gained market share in the US, aided by sponsorship of the 1984 Los Angeles Olympics. The ensuing price wars eroded Kodak's profit margins and marked the beginning of its long competitive decline.
Image source: Fujifilm
2004
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Facing collapsing demand for analog products, Kodak ceased sales of traditional film cameras in North America and Europe. The decision signaled the accelerating shift to digital photography and the end of an era for the company's original business model.
Apr 2, 2004
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After nearly eight decades as a component of the Dow Jones Industrial Average, Kodak was removed from the index, replaced by Pfizer. The removal symbolized the company's diminished stature in American business.
Image source: Dow Jones Industrial Average
2005
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Kodak discontinued manufacturing black-and-white photographic paper, another sign of the rapid decline of traditional darkroom photography. The company continued cutting legacy product lines as losses mounted.
Jan 19, 2012
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Burdened by pension obligations and unable to transition profitably to digital, Kodak filed for Chapter 11 bankruptcy. The once-iconic giant of American industry restructured under court protection, selling off patents and many assets.
1992
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Kodak introduced Photo CD, allowing consumers to have photographs scanned onto compact discs for viewing on computers and TVs. Though technically innovative, the expensive system failed to achieve mass adoption as the internet era approached.
Image source: Photo CD
1994
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Under CEO George Fisher, Kodak spun off its health imaging and diagnostics businesses to focus on core imaging operations. The move reflected efforts to streamline the company amid growing pressure from digital technology and foreign competitors.
2001
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Kodak bought online photo service Ofoto, later renamed Kodak Gallery, attempting to build a digital-era business around photo printing and sharing. However, the company struggled to monetize online photos as consumers shifted away from printing.
Image source: Kodak Gallery
2001
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The EasyShare line simplified transferring photos from camera to computer via docking stations. Kodak briefly became the top seller of digital cameras in the US, though low margins meant the success never replaced lost film profits.
Image source: Kodak EasyShare
2005
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New CEO Antonio Perez bet heavily on consumer inkjet printers, promising lower ink costs than rivals. While the printers gained some traction, the venture never generated sufficient profits to offset Kodak's shrinking film revenues.
Sep 2013
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A UK-based entity, Kodak Alaris, was created to operate Kodak's former consumer film, paper, and photo kiosk businesses under license. The arrangement preserved the Kodak brand in retail photography even after the parent company's restructuring.
Sep 3, 2013
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Kodak emerged from Chapter 11 as a much smaller company focused on commercial imaging and printing for businesses, having shed its consumer camera and much of its film business. The restructured firm aimed to stabilize as a B2B technology company.
Jan 9, 2018
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Kodak announced a partnership to create KODAKCoin, a cryptocurrency for photographers to license their work, along with a bitcoin-mining venture called Kodak KashMiner. The announcement briefly doubled Kodak's stock price, though the projects largely fizzled amid regulatory scrutiny.
Jul 28, 2020
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Kodak announced a preliminary $765 million US government loan to produce pharmaceutical ingredients under the Defense Production Act, sending its stock soaring over 300% in a day. The deal was soon put on hold amid questions about timing of the announcement and insider stock options, and it was ultimately abandoned.
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