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Corn (maize) originated from the wild grass teosinte and was domesticated by Indigenous peoples in southern Mexico around 9,000 years ago. It became a cornerstone of Mesoamerican civilizations like the Maya and Aztec, spread across the Americas through trade, and was introduced to Europe after 1492. Today, corn is one of the world's most widely grown crops, used for food, animal feed, ethanol fuel, and countless industrial products. More Less
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1894
In 1894, Will Kellogg created the flaked breakfast cereal, originally made with wheat, for patients at the Battle Creek Sanitarium where he worked alongside his brother John Kellogg.
1894
The flaked cereal was created in 1894 for patients at the Battle Creek Sanitarium, a famed health facility where Will Kellogg worked with his brother John Kellogg, who served as superintendent.
Image source: Battle Creek Sanitarium
1894
At the time of the cereal's invention in 1894, John Harvey Kellogg was the superintendent of the Battle Creek Sanitarium, where his younger brother Will assisted him in developing new foods for patients.
Image source: John Harvey Kellogg
1894
The cereal that Will Kellogg created in 1894 was originally made with wheat, before later versions famously came to be made from corn.
Image source: Corn flakes
1894
The development of the flaked cereal in 1894 has been variously described over the years by John Kellogg, his wife Ella Eaton Kellogg, his younger brother Will, and other family members.
1894
Among those who gave varying accounts of how the flaked cereal was developed in 1894 was Ella Eaton Kellogg, the wife of John Harvey Kellogg.
Image source: Ella Eaton Kellogg
1894
Multiple conflicting narratives about the creation of the flaked cereal emerged, as John Kellogg, Ella Eaton Kellogg, Will Kellogg, and other family members each offered their own versions of events surrounding the 1894 development.
May 31, 1895
A patent for 'Flaked Cereals and Process of Preparing Same' was filed on May 31, 1895, protecting the innovative method used to produce the new breakfast food.
1896
The patent for the flaked cereal process was granted in 1896 only after a legal battle between the two Kellogg brothers, John and Will, over rights to the invention.
Image source: Kellogg's
1896
A legal battle erupted between John Kellogg and his brother Will over the flaked cereal, ultimately resolved when the patent for the process was granted in 1896.
Apr 14, 1896
On April 14, 1896, the patent for 'Flaked Cereals and Process of Preparing Same' was officially issued to John Harvey Kellogg, securing formal recognition of the flaking process.
1906
Will Keith Kellogg's decision in 1906 to mass-market the flaked cereal transformed it from a sanitarium health food into a widely available commercial product sold to the general public.
1906
Having served as business manager of the Battle Creek Sanitarium, Will Keith Kellogg pivoted in 1906 toward commercializing the cereal, seeking to bring it to mass markets.
Image source: Will Keith Kellogg
1906
In 1906, Will Keith Kellogg, who had served as the business manager of the sanitarium, decided to try to mass-market the new flaked cereal to a wider public.
1928
In 1928, following the success of his flaked cereal, Will Kellogg started to manufacture Rice Krispies, another highly successful breakfast cereal for his growing company.
Image source: Rice Krispies
1928
Rice Krispies, Will Kellogg's next great hit after corn flakes, first went on sale in 1928 and quickly became another successful breakfast cereal product.
1928
With the 1928 launch of Rice Krispies, Will Kellogg's company expanded its product line beyond corn-based flakes, cementing its place as a leading breakfast cereal manufacturer.
1907
In 1907, Will Kellogg's company ran a memorable ad campaign which offered a free box of cereal to any woman who winked at her grocer, an early example of playful consumer marketing.
1907
An inventive 1907 advertising campaign invited any woman who winked at her grocer to receive a free box of cereal, helping boost awareness and sales of the new product.
1909
To increase sales, in 1909 Will Kellogg added a special offer: the Funny Jungleland Moving Pictures Booklet, available to anyone who bought two boxes of the cereal.
1909
The 1909 special offer rewarded customers who bought two boxes of the cereal with the Funny Jungleland Moving Pictures Booklet, an early premium promotion designed to drive larger purchases.
1957
In 1957, the Leo Burnett advertising agency created Cornelius The Rooster, also known as Corny, as a mascot for Kellogg's Corn Flakes, marking a new era of brand character marketing.
Image source: Leo Burnett
1957
Cornelius The Rooster, or Corny, created by the Leo Burnett advertising agency, made his debut in 1957, becoming the iconic mascot associated with Kellogg's Corn Flakes.
1957
Following his creation in 1957, Cornelius The Rooster first appeared on boxes of Corn Flakes, giving the product a recognizable and friendly brand face.
1957
After debuting on packaging, Cornelius The Rooster went on to appear in television commercials, extending the mascot's reach across broadcast media and boosting the cereal's popularity.
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