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Latin music encompasses the diverse musical traditions of Latin America and the Spanish-speaking Caribbean, blending Indigenous, African, and European influences. Over centuries, it has produced globally celebrated genres such as tango, samba, salsa, bossa nova, cumbia, merengue, bachata, reggaeton, and Latin pop, shaping world culture and popular music. More Less
1955
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At the height of the mambo movement in 1955, Pérez hit number one on the American charts with a cha-cha-chá version of 'Cherry Pink and Apple Blossom White', bringing Latin rhythms to mainstream American audiences.
Image source: Latin music
1966
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Early examples of boogaloo were 1966 recordings by Richie Ray and Bobby Cruz, helping establish the fusion of Latin and African American musical styles in New York.
Image source: Boogaloo movement
1966
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The biggest boogaloo hit of the 1960s was 'Bang Bang' by the Joe Cuba Sextet in 1966, cementing the genre's popularity among Latino and African American audiences.
1967
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Hits by other groups included Johnny Colón's 'Boogaloo Blues' and Pete Rodríguez's 'I Like It like That' (1967), further popularizing the boogaloo sound.
1969
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In 1969, the first international organization which attempted to define Latin music was the Festival Mundial de la Canción Latina, which included Spanish, Portuguese, French, and Italian-speaking countries across Latin America and Europe.
1972
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In 1972, the OTI Festival was established by the Organización de Telecomunicaciones de Iberoamérica as a songwriting contest to interconnect the Ibero-American countries, including Latin America, Spain, and Portugal.
Image source: OTI Festival
1975
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Following protests from Latinos in New York, a category for Latin music was created by the National Recording Academy (NARAS) for the Grammy Awards titled Best Latin Recording in 1975.
Image source: Latin Grammy Awards
1997
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In 1997, NARAS established the Latin Recording Academy (LARAS) in an effort to expand its operations in both Latin America and Spain.
Image source: The Latin Recording Academy
2000
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The RIAA initiated the 'Los Premios de Oro y Platino' ('The Gold and Platinum Awards' in Spanish) in 2000 to certify sales of Latin music albums and singles under a different threshold than its standard certifications.
Image source: Recording Industry Association of America
Sep 13, 2000
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In September 2000, LARAS launched the Latin Grammy Awards, a separate award ceremony from the Grammy Awards honoring excellence in Latin music.
1990 - 1995
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Tejano music set five consecutive years of sales and concert attendance records from 1990 to 1995 during its golden age.
Jan 10, 1990
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On January 10, 1990, EMI Latin bought Bob Grever's Cara Records, beginning the golden age of Tejano music.
1991
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In 1991, Warner Nashville created Warner Discos specifically for Tejano artists crossing over into country music, while Arista Nashville erected Arista Texas with the same objective.
1994
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By 1994, Tejano acts were effortlessly selling 100,000 units of their albums, while La Mafia and Selena were the two most commercially successful Tejano artists.
1994
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Tejano music is believed by Jose Behar to have hit Mexico 'like an atomic bomb' by 1994, expanding the genre's audience dramatically beyond Texas.
1995
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Selena's unfinished crossover album, Dreaming of You (1995), became the first mostly-Spanish album to debut and peak at number one on the US Billboard 200 chart.
Image source: Dreaming of You (Selena album)
Mar 31, 1995
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The golden age of Tejano music is generally considered by journalists to have ended on March 31, 1995, when Selena was shot and killed.
Image source: Murder of Selena
1991
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Mexican singer Luis Miguel was credited for renewed interest in classic boleros with the success of his album Romance (1991), a collection of classics covered by the artist.
Image source: Romance (Luis Miguel album)
1995 - 1997
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Enrique Iglesias, son of Spanish singer-songwriter Julio Iglesias, released two albums — his self-titled album in 1995 and Vivir (1997) — concentrated on pop ballads and rhythms.
Image source: Enrique Iglesias (album)
1995
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The production on En éxtasis (1995) is believed to have provided Mexican singer Thalía with her first platinum award.
Image source: En éxtasis
1995
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Colombian pop rock singer Shakira released her international debut album Pies Descalzos (1995), launching her career across Latin America.
Image source: Pies Descalzos
1997
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Following the commercial and critical success of the film Selena (1997), Jennifer Lopez catapulted to fame in the title role.
Image source: Selena (film)
1998
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Shakira worked closely with the Estefans for her album Dónde Están Los Ladrones? (1998), which topped the US Billboard Top Latin Albums chart.
Image source: Dónde Están los Ladrones?
1998
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In 1998, music and ticket sales of Ricky Martin grossed $106 million, equivalent to the total exports of Puerto Rico to Mexico in 1996.
Image source: Ricky Martin
1998
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Ricky Martin's 1998 album Vuelve contained 'La Copa de la Vida', which became the official 1998 FIFA World Cup song.
Image source: Vuelve (album)
1999
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In 1999, Ricky Martin released his self-titled album which contained the English-language number-one song 'Livin' la Vida Loca', fueling the late-'90s Latin pop explosion.
Image source: Livin' la Vida Loca
Feb 24, 1999
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'La Copa de la Vida' provided Ricky Martin worldwide visibility, though it was his performance of the recording at the 1999 Grammy Awards that brought him attention from American audiences.
Jun 1, 1999
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Jennifer Lopez entered the music market following a string of films and released her debut recording On the 6 (1999), which she described as a Latin soul album.
Image source: On the 6
2001
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The success of Dónde Están Los Ladrones? and its production by the Estefans provided Shakira with a lucrative formula that she used for her English-language crossover album released in 2001.
Image source: Laundry Service (album)
2016 - 2017
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From 2016 to 2017, the amount of Latin songs on the Billboard Hot 100 increased from four to 19, signaling the genre's growing mainstream presence.
Image source: Billboard Hot 100
2017
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In 2017, 'Despacito' by Justin Bieber, Luis Fonsi, and Daddy Yankee reached 4.5 billion views on YouTube, becoming a global phenomenon.
Image source: Despacito
2017
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In 2017, six of the top ten viewed songs on YouTube featured Latin artists, underscoring the genre's dominance on digital platforms.
2018
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In 2018, Latin music came second in total video streams with a 21.8% market share in the United States.
2018
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The streaming increase caused Latin music sales revenue in the US to rise from $176 million to $413 million in 2018.
2018
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In 2018, Latin music surpassed Country and EDM in terms of album sales in the United States.
Aug 26, 2019
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Following Rosalía's win for Best Latin Video for 'Con Altura' at the 2019 MTV Video Music Awards, she broached a discussion about whether 'Latin' has evolved to the English interpretation of 'Latino', extending the debate about cultural appropriation and whether she should be nominated in Latin categories at award shows.
Image source: Rosalía
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