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Pricing
Reggaeton is a music genre that blends Latin Caribbean rhythms, particularly Jamaican reggae and dancehall, with Latin American hip hop and electronic music. Emerging in Panama and Puerto Rico during the late 1980s and early 1990s, the genre evolved from underground 'under' mixtapes to become one of the most commercially successful and influential genres in global popular music. More Less
1989
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In 1989, the Jamaican production duo Steely and Clevie created the "Fish Market" (a.k.a. "Poco Man Jam") riddim, which became the basis for the "Dem Bow" riddim that would underpin reggaeton music for decades to come.
Image source: Reggaeton
1991
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The riddim was first highlighted by Shabba Ranks in his song "Dem Bow", from his 1991 album Just Reality, helping establish the signature rhythm that would define reggaeton.
1994
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The word reggaeton emerged in 1994 when Daddy Yankee mentioned it for the first time while freestyling on DJ Playero's mixtape Playero 34, giving a name to Puerto Rico's underground scene.
1994 - 1998
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Bootleg recordings and word of mouth became the primary means of distribution for this music until 1998, when it coalesced into modern reggaeton.
Jan 1, 1996 - Dec 31, 1999
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During the 1990s, Ivy Queen's 1996 album En Mi Imperio, DJ Playero's Playero 37 (introducing Daddy Yankee) and The Noise: Underground, The Noise 5 and The Noise 6 were popular in Puerto Rico and the Dominican Republic.
Image source: En Mi Imperio
2019
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The Steely estate and Clevie (Steely died in 2009) sued Universal Music Group and Warner Chappell Music in 2019 for approximately 1,800 reggaeton tracks that allegedly infringed the "Fish Market" riddim, which was the basis for the "Dem Bow" riddim they created in 1989.
1995
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In 1995, DJ Negro released The Noise 3 with a mockup label reading, "Non-explicit lyrics", a satirical response to government pressure on underground music.
Feb 1995
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In February 1995, there was a government-sponsored campaign against underground music and its cultural influence, targeting the genre that would become reggaeton.
2002
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In 2002, Senator González led public hearings to regulate the sexual "slackness" of reggaeton lyrics, continuing official scrutiny of the genre.
2003
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Despite controversy, reggaeton slowly gained acceptance as part of Puerto Rican culture — helped in part by politicians including González who began using reggaeton in election campaigns to appeal to younger voters in 2003.
Aug 28, 2005
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Four reggaeton songs were sung at the 2005 MTV Video Music Awards: by Don Omar ("Dile"), Tego Calderón, Daddy Yankee, and Shakira with Sanz — the first time any reggaeton song was performed on that stage.
2006
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Puerto Rican mainstream acceptance of reggaeton grew as the genre became part of popular culture, including a 2006 Pepsi commercial with Daddy Yankee and PepsiCo's choice of Ivy Queen as musical spokesperson for Mountain Dew.
May 2006
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In May 2006, Don Omar's King of Kings was the highest-ranking reggaeton LP to date on the U.S. Billboard 200 chart.
Image source: King of Kings (Don Omar album)
Jun 2007
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In June 2007, Daddy Yankee's El Cartel III: The Big Boss set a first-week sales record for a reggaeton album, with 88,000 copies sold.
Image source: El Cartel: The Big Boss
Nov 2007
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Later in 2007, Wisin & Yandel's Los Extraterrestres debuted at number 14 on the Billboard 200 and number one on the Top Latin Albums chart.
Image source: Wisin vs. Yandel: Los Extraterrestres
2008
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In 2008, Daddy Yankee's soundtrack to his film Talento de Barrio debuted at number 13 on the Billboard 200 chart.
Image source: Talento de barrio
2008
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By 2008, reggaeton was the "biggest-selling genre of Latin music", and one of its artists, Tego Calderón, was using it to describe and encourage black pride.
2009
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Singer Flex committed himself in 2009 to singing songs with romance messages, a subgenre he dubbed "romantic style", offering a softer take on reggaeton.
Image source: Flex (singer)
May 2009
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In 2009, Wisin & Yandel's La Revolución debuted at number seven on the Billboard 200, number one on the Top Latin Albums and number three on the Top Rap Albums charts.
Image source: Wisin & Yandel
2019
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By 2019, other singers who expressed dismay over the genre included vallenato singer Carlos Vives and Heroes Del Silencio singer Enrique Bunbury, reflecting ongoing debates about reggaeton's influence.
1999
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Máxima Alerta, founded in 1999, was one of two bands credited with popularizing Cubaton, the Cuban variation of reggaeton, alongside Cubanito 20.02.
2007
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The first name of reggaeton in Brazil was the Señores Cafetões group, who became known in 2007 with the track "Piriguete", which at the time was mistaken by Brazilians for hip hop and Brazilian funk because reggaeton was still almost unknown in the country.
2007
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Zamboangueño duo Dos Fuertes had a dance hit in 2007 with "Tarat Tat", primarily using the Chavacano language in their songs, exemplifying reggaeton's local adoption in the Philippines.
2012
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The government of Cuba imposed restrictions on reggaeton in public places in 2012, amid concerns over the genre's lyrics and cultural influence.
Mar 2019
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In March 2019, the Cuban government went a step further; it banned the "aggressive, sexually explicit and obscene messages of reggaeton" from radio and television, as well as performances by street musicians.
2020
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In 2020, Malaysian rapper Namewee released the single and music video "China Reggaeton" featuring Hong Kong singer Anthony Wong, showcasing the genre's reach into Asia.
Image source: Namewee
2004
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In 2004, reggaeton became popular throughout the United States and Europe, marking its breakout from the Caribbean underground to global audiences.
2004
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New York–based rapper N.O.R.E., also known as Noreaga, produced Nina Sky's 2004 hit "Oye Mi Canto", which featured Tego Calderón and Daddy Yankee, and reggaeton became popular in the United States.
Image source: Oye Mi Canto
Oct 1, 2004 - Mar 31, 2005
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Inspired by the success of "Gasolina", Shakira collaborated with Alejandro Sanz to record "La Tortura" and "La Tortura – Shaketon Remix" for her album Fijación Oral Vol. 1.
Image source: La Tortura
2005
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A Spanish media custom, "La Canción del Verano" ("The Song of the Summer"), in which one or two songs define the season's mood, was the basis of the popularity of reggaeton songs such as "Baila Morena" by Héctor & Tito and Daddy Yankee's "Gasolina" in 2005.
Image source: Gasolina
2005
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In 2005 producers began to remix existing reggaeton music with bachata, marketing it as bachaton: "bachata, Puerto Rican style".
Jan 27, 2006
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Snoop Dogg and Daddy Yankee filmed the video for "Gangsta Zone" in the Torres Sabana housing projects in Carolina, Puerto Rico on January 27, 2006.
Image source: Gangsta Zone
Dec 2007
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Although XM Radio removed its reggaeton channel in December 2007 from home and car receivers, it could still be streamed from the XM Satellite Radio website.
Image source: XM Satellite Radio
2017
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In 2017, the music video for "Despacito" by Luis Fonsi featuring Daddy Yankee reached one billion views in less than three months, becoming a global phenomenon.
Image source: Despacito
Jun 2017
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In June 2017, "Despacito" was cited by Billboard's Leila Cobo as the song that renewed interest in the Latin music market from recording labels in the United States.
Jul 9, 2017
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The success of "Despacito" and its remix led Daddy Yankee to become the most listened-to artist worldwide on Spotify on July 9, 2017, being the first Latin artist to do so. He later became the fifth most listened-to male artist and the sixth overall of 2017 on Spotify.
Image source: Daddy Yankee
Jan 2018 - Nov 2020
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From January 2018 to November 2020, the "Despacito" music video was the most viewed YouTube video of all-time.
Apr 2018
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In April 2018, "Te Boté" was released by Nio Garcia, Casper Magico, Darell, Ozuna, Bad Bunny and Nicky Jam. Since then, a sharper minimalist dembow has become a staple of reggaeton production, allowing for more syncopated rhythmic experiments.
Image source: Te Boté
2022
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In 2022, Villano Antillano, a trans-femme rap/reggaeton artist from Puerto Rico, broke the record as "the first transwoman to hit number 50 on Spotify" with Villano Antillano: Bzrp Music Sessions, Vol. 51.
Image source: Villano Antillano
May 2022
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In 2022, Bad Bunny placed the first album completely in Spanish, Un Verano Sin Ti, at number 1 on the Billboard 200 chart and obtained general nominations at the Grammy Awards.
Image source: Un Verano Sin Ti
2023
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In the same year, Young Miko was featured on Spanish rapper Bad Gyal's "Chulo Pt2", along with Tokischa, a queer Dembow singer; as of October 2023, the song has over 100 million views on YouTube.
Image source: Papi Chulo (film)
Mar 2023
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In 2023, Young Miko, a queer trap and reggaeton artist from Puerto Rico, charted on the Billboard Hot 100 with her single "Classy 101" featuring Feid.
Image source: Young Miko
Jun 2023
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In June 2023, Venezuelan reggaeton artist La Cruz released a music video for his single "TE CONOCI BAILANDO", featuring several homoerotic images including shirtless men, locker room interactions and guys twerking in front of urinals. It reached 2 million views on YouTube as of October 2023.
Image source: Elly De La Cruz
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